Updated September 28, 2026
What is Sports markets?
In short
The sports and disciplines a brand covers, and how deep the list runs.
Sports markets are the sports a brand prices bets on, and the count says whether it is a broad bookmaker or a narrow specialist. 32Red carries the widest list here, covering football, tennis, cricket, rugby union, snooker, darts and more, recorded as Football, Tennis and Basketball. 11 LV mixes mainstream sports with esports titles such as Counter-Strike and Dota 2, listed as Football, Basketball and Ice hockey. In South Africa, 10bet South Africa focuses on cricket, rugby, soccer and horse racing (soccer, cricket and rugby), while 10Bet pairs 55+ sports, 2,000+ betting markets and 60,000+ live in play events/month and 1xBet Partners spans sport, esports and casino (Sport, Esports and Casino). Play is for adults.
Sources
- 11.lv, checked September 26, 2026
- 1xpartners.com, checked September 26, 2026
- affiliates.10bet.com, checked September 26, 2026
- 10betaffiliates.co.za, checked September 26, 2026
- 32red.com, checked September 26, 2026