entain review
Updated October 12, 2026 · WagerCue Editorial Team
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Our verdict
Entain centres on sports betting and gaming through online and retail channels in regulated and regulating markets. For adults who want a large global group with own game studios and safe, exciting play, it gives a structured and familiar choice.
Key facts
- Best for
- Sports betting and gaming in regulated markets
- Regulators
- Malta Gaming Authority (MGA)↗
- ID checks
- Required↗
- Responsible gambling tools
- Deposit-limits, Cool-off, Self-exclusion, Reality-check↗
- Sportsbook type
- Bookmaker↗
- Legal entity
- Entain plc↗
- Headquarters
- Isle of Man↗
- Founded
- 2004↗
- Support channels
- Email, Phone↗
- Official website
- entaingroup.com
Poker, bingo and lottery
- Products
- Bingo↗
Facts checked September 26, 2026, 5 sources
Pros and cons
Pros
- Covers both online and retail betting and gaming channels
- Presents itself as one of the world's largest gaming groups
- Runs in-house game studios to develop its own titles
- Emphasises safe and exciting play across its iconic brands
Cons
- Operates only in regulated and regulating markets, which restricts where accounts can be opened
- Centres on sports betting and gaming, giving little beyond those core activities
Who it suits
- Adults who want regulated sports betting and gaming
- People who use both online and retail channels
- Followers of structured operation with governance focus
Who should look elsewhere
- People who want activities beyond sports betting and gaming
- People who want access outside regulated markets
How entain compares
sportsbet
Where entain is available
- Available
- Malta
- Licence in Malta
- Malta Gaming Authority (MGA), checked September 26, 2026
Countries from the brand (Source, checked September 26, 2026)
Frequently asked questions
What does Entain offer?+
Entain provides sports betting and gaming through its iconic brands. It covers both online and retail channels in places where operation is permitted. Its in-house studios develop titles that support the betting and gaming experience it offers.
Where does Entain operate?+
Entain works exclusively in regulated and regulating online and retail markets. Local rules shape exactly what its brands can provide in each place. You will therefore find that availability varies between different jurisdictions.
Who is Entain for?+
Entain serves adults who want sports betting and gaming from a large global group. It will appeal to people who use online and retail channels. It also interests followers of structured operation with attention to governance.
What do the in-house game studios do?+
Entain maintains in-house game studios as part of its sports betting and gaming business. The studios create content that supports its iconic brands. This arrangement keeps product development close to the experiences enjoyed through online and retail channels.
Which regulators oversee entain?+
entain is overseen by Malta Gaming Authority (MGA). (Source, checked September 26, 2026)
Where is entain based?+
entain is based in Isle of Man. (Source, checked September 26, 2026)
When was entain founded?+
entain was founded in 2004. (Source, checked September 26, 2026)
How can I contact entain support?+
entain offers support through Email, Phone. (Source, checked September 26, 2026)
Sources
- entaingroup.com checked September 26, 2026
Backs: Sportsbook type
“Entain is one of the world's largest sports betting and gaming groups”
- entaingroup.com/about-entain/history checked September 26, 2026
Backs: Founded, Products, Regulators, Licences
“Gaming VC Holdings S.A. was incorporated in Luxembourg”
- entaingroup.com/contact-us checked September 26, 2026
Backs: Support channels
“Customer enquiries email: CustomerEnquiries@entaingroup.com ... Tel: 0371 664 0300”
- entaingroup.com/disclaimer checked September 26, 2026
Backs: Headquarters, Legal entity
“a company registered in the Isle of Man (No. 4685V) ... 2a Lord Street, Douglas, IM1 2BD”
- entaingroup.com/sustainability-esg/be-a-leader-in-player-... checked September 26, 2026
Backs: ID checks, Responsible gambling tools
“regulated and licensed operators, such as Entain ... from knowing our customers, through anti-financial crime measures”
Compiled from 5 source pages, checked October 13, 2026. We did not open an account.
Not confirmed yet: Welcome offer, Minimum deposit, Withdrawal time, Payment methods.