Kindred Group review
Updated October 12, 2026 · WagerCue Editorial Team
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Our verdict
Kindred Group covers online betting and gaming through internationally supported operations for adults who value prevention led entertainment. It is a remote wagering business whose London, Stockholm and Malta bases maintain certified environmental management with responsible experiences at its centre.
Key facts
Poker, bingo and lottery
- Products
- Poker, Bingo, Lottery↗
Facts checked September 26, 2026, 4 sources
Apps and profiles
- Elsewhere
- WikidataLinkedInyoutube.com
Pros and cons
Pros
- Supports online betting and gaming from three European bases
- Holds recognised environmental certification across three supporting sites
- Places player protection at the centre of wagering strategy
- Maintains distinct London, Stockholm and Malta operating entities
Cons
- Operates through digital channels without a described high street presence
- Focuses on online betting and gaming rather than wider leisure activities
- Spreads activity across several European bases rather than one local hub
Who it suits
- Adults seeking responsible online betting
- Players valuing prevention led entertainment
- Audiences preferring internationally managed services
Who should look elsewhere
- Underage players
- Seekers of venue based leisure
How Kindred Group compares
sportsbet
Frequently asked questions
What products does Kindred Group offer?+
Kindred Group supports online betting and gaming operations through bases in three European locations. The offer centres on remote wagering experiences for adults. Environmental management systems sustain the sites behind the activity.
Which company locations support Kindred Group?+
Support comes from London, Stockholm and Malta through dedicated business entities. London uses the Kindred London Limited name and Stockholm uses Kindred People AB. Malta carries the Kindred Group name within the same operational network.
How is responsible play addressed around Kindred Group?+
Responsible gaming places player protection at the centre with prevention of underage participation and excessive play. Sustainable growth builds on protection rather than volume alone. A dedicated policy explains how entertainment remains controlled and enjoyable.
What environmental certification relates to Kindred Group sites?+
Three supporting sites hold internationally recognised environmental management certification. London renewed certification first obtained in 2023 while Stockholm and Malta also gained certification. The systems cover the facilities behind online betting and gaming operations.
Where is Kindred Group based?+
Kindred Group is based in France. (Source, checked September 26, 2026)
When was Kindred Group founded?+
Kindred Group was founded in 1933. (Source, checked September 26, 2026)
Sources
- fdjunited.com/activities checked September 26, 2026
Backs: Products, Sportsbook type
“FDJ UNITED's online offer (open to competition) includes sports betting and horse-race betting, poker and casino games, in markets where these activities are locally regulated. Unibet - 32Red - Vlad...”
- fdjunited.com/history checked September 26, 2026
Backs: Founded
“The National Lottery, the precursor to FDJ UNITED, was created in 1933”
- fdjunited.com/legal-notice checked September 26, 2026
Backs: Headquarters, Legal entity
“Francaise des Jeux ... Public limited company with board of directors 315 065 292 RCS Nanterre”
- fdjunited.com/safeplay checked September 26, 2026
Backs: Features, Responsible gambling tools
“Awareness messages about the risks of excessive gaming are always broadcast on the Group's websites, apps, and points of sale.”
Compiled from 4 source pages, checked October 13, 2026. We did not open an account.
Not confirmed yet: Welcome offer, Regulators, Minimum deposit, Withdrawal time, Payment methods.